What’s a Good Profit Margin for Your Small Business?

Mantis Funding November 15, 2023

Starting a new business is an exciting journey filled with potential and challenges. One crucial aspect that often perplexes entrepreneurs is understanding profit margins. What is a good profit margin? How can it vary by industry?

Knowing your profit margin is not just about dollars and cents; it’s an essential indicator of your business’s health and sustainability. In this blog post, we’ll dive into the ins and outs of profit margins, explore industry-specific benchmarks, and offer tips for improvement.

Ready to take your business to the next level? Apply now for flexible, revenue-based financing with Mantis Funding. Our tailored solutions can help you maintain a healthy profit margin and expand your business with confidence.

What Is Profit Margin?

Profit margin is a metric that provides insights into a business’s profitability by comparing its net income to its revenue. In other words, it’s the percentage of revenue left over after deducting all costs, taxes, and other expenses.

Profit margin can be a helpful gauge for the financial health of a small business and enable entrepreneurs to understand how efficiently their company is converting sales into profit.

Net Profit Margin

Net profit margin is a comprehensive measure that considers all the costs associated with doing business. It’s calculated by dividing the net income by the total revenue, then multiplying by 100 to get a percentage.

The net profit margin provides a holistic view of profitability by including operating costs, taxes, interest, and other miscellaneous expenses. A high net profit margin generally indicates that a business is well-run and has its costs under control.

Gross Profit Margin

Gross profit margin, on the other hand, focuses solely on the fundamental profitability of selling goods or services. It’s calculated by subtracting the cost of goods sold (COGS) from the total revenue and dividing that by the total revenue. The result is then multiplied by 100 to convert it into a percentage.

Unlike net profit margin, gross profit margin doesn’t include operating expenses or other costs outside of producing the goods. This metric helps businesses understand how well they are pricing their products and managing their manufacturing costs.

Your Industry Can Make a Difference

Profit margins vary from industry to industry. Production costs, market demand, competition, cash flow, and other factors can impact a business’s profit margins. However, understanding industry-specific profit margins can help business owners set realistic expectations and make more informed decisions.

For example, technology companies often boast higher profit margins because of lower production costs and increased consumer demand for the latest gadgets and software. Similarly, service industries like consulting or digital marketing can also have favorable profit margins since they don’t require substantial capital for physical goods.

In contrast, grocery stores typically operate on razor-thin margins due to stiff competition and the perishable nature of many goods. Another example is the automotive industry, which generally sees lower profit margins due to high manufacturing and labor costs. 

Knowing industry-specific benchmarks can help entrepreneurs price their products or services appropriately, manage costs, and ultimately build a more sustainable business.

No matter your industry, Mantis Funding can offer the financial support you need. Apply today for our flexible revenue-based financing solutions designed to meet your business’s unique challenges. Let us help you enhance your business’s financial health and growth prospects.

Why Is It Important to Track Your Profit Margin?

Tracking your profit margin is crucial for keeping a pulse on the financial health of your small business. It’s more than just a number; it’s a key performance indicator that reveals how effectively revenues convert into profits.

Regularly monitoring your profit margins can help you identify trends and make data-driven decisions instead of relying on gut feelings or superficial observations.

Your profit margin guides various aspects of your business, such as pricing strategies, cost management, and investment planning. If your profit margin is shrinking, it’s a red flag that deserves immediate attention.

Maybe your costs have risen, or you need to adjust your prices. On the flip side, a rising profit margin could indicate a favorable market response or successful cost control, allowing you to invest in expanding your business.

What Is a Good Gross Profit Margin Ratio?

The gross profit margin ratio compares a company’s gross margin to its total revenue. This ratio offers insight into how well a business manages its sales costs. In other words, a higher gross profit margin ratio generally indicates that the company is proficient at controlling its production or purchase costs, allowing more of its revenue to turn into profit.

However, it’s important to note that what constitutes a “good” gross profit margin ratio can vary widely depending on the industry. Some sectors, such as software and luxury goods, may have naturally higher ratios due to the nature of their products and customer expectations. 

Conversely, industries like retail or food service might operate on slimmer margins. Therefore, when assessing the health of your business, it’s crucial to consider industry benchmarks and trends rather than aiming for a one-size-fits-all target margin.

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What Is a Good Profit Margin for a Small Business?

When it comes to small businesses, determining a “good” profit margin is not a straightforward task—it largely depends on factors such as the size of the business and the industry in which it operates. However, a general guideline suggests that a healthy profit margin for small businesses typically falls between 7% and 10%. This range provides a comfortable cushion for unexpected expenses and opportunities for growth.

It’s important to note that some businesses, like retail or restaurants, often operate with lower profit margins. This is usually because these types of businesses typically have higher overhead expenses, such as staff wages, rent, and utilities. In these cases, a “good” profit margin might be lower than the general 7% to 10% guideline, but it’s still crucial to keep an eye on the numbers to ensure long-term viability.

How to Improve Your Small Business’s Profit Margin

Improving your small business’s profit margin is not just about making more money; it’s about optimizing operations, becoming more efficient, and positioning your business for sustainable growth. Below are four factors that can help improve your profit margins.

Increase Prices

It may seem obvious, but one of the quickest ways to increase your profit margin is to adjust your pricing strategy. Increasing the prices of your products or services, even by a small percentage, can have a significant impact on your bottom line. However, it’s important to assess how your customers might react and prepare to justify the increase with added value or quality.

Decrease Expenses

Another approach to improving your profit margin is by reducing your operating expenses. Decreasing expenses could mean negotiating better terms with suppliers, optimizing utility costs, or cutting unnecessary overheads. Be cautious not to compromise the quality of your goods or services in doing so.

Increase Sales

Increasing sales volume is a straightforward way to improve your profit margins, especially if your fixed costs are high. More sales can mean better utilization of resources and higher margins. Techniques for increasing sales could include running promotions, expanding your marketing efforts, or entering new markets.

Focus on Products That Sell Well

Not all products are created equal. Some may have significantly higher margins than others. Focus on promoting and maybe even expanding the most profitable product lines. By concentrating on these high-margin items, you could see a considerable increase in your overall profit margin.

Ready to invest in high-margin products but need capital upfront? Mantis Funding’s flexible revenue-based financing can be the solution. Apply for financing and get the funds you need to purchase big-ticket items upfront, allowing you to focus on products that sell well and boost your profit margins.


Determining a “good” profit margin for your small business is not a one-size-fits-all answer. It depends on various factors, such as industry, the size of your business, and market conditions. However, keeping an eye on your profit margin and understanding how to improve it can pave the way for business growth and stability.

For those looking to enhance their small business’s financial health, applying for revenue-based financing can offer flexible funding options. If you have any questions about financing or need help understanding how to improve your profit margins, contact us today for more information.

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About Mantis Funding

Mantis Funding is a business financing solutions firm catering to small and mid-sized business owners in the United States.